canterbury for change

CHALLENGE:

Develop an image, volunteers recruitment campaign, and awareness campaign for a joint charity endeavour in England with an extremely limited budget.

ROLE:

Designer for rebranding and marketing/advertisement plan and production for Canterbury for Change, commissioned by Kent charity Catching Lives.
Worked closely with three other designers and pitched the project to campaign director Kelly Napier.
Elements produced include design document, posters, zine, business card, website and social network prototype.
The depicted outcomes are not wholly my production, but a team effort.

STUDY AND DEVELOPMENT

Screen Shot 2016-01-18 at 11.33.50 copy.

Initial primary research included profiling the online presence of the charities making up this project and demographics for the volunteer recruitment campaign

We discovered that one of the involved charities operated from the iconic Crooked House of Canterbury with a bookshop on the ground floor; this went to play into the branding and campaign plan

Redesign of the previously used research data for a presentation to the campaign sponsor.

Plan proposal for the volunteer recruitment campaign.

Promotion through the new social media presence and website targeted to local university students, the most likely demographic to do charity work and very present in Canterbury.

Iteration of the "break the cycle" concept.
The cycle was pitched by the client as the inescapable loop of poverty and homeless, too difficult to be broken without external help.